Frequently Asked Questions

Video marketing uses video content to promote your brand, products, or services. It helps increase engagement, build brand awareness, and boost conversions by capturing attention more effectively than text or images alone. Videos can be used across social media, websites, YouTube, and more to enhance reach.

Building an internal content marketing team can be costly due to salaries, recruiting, training, and ongoing management. Additionally, the opportunity cost of hiring and maintaining staff can pull resources away from other core business operations. By outsourcing to an agency like Pillar Digital, you get access to professional creatives who specialize in content production and adapt quickly to the latest trends—because it’s what we do every day. This ensures faster delivery, better content quality, and more cost-effective solutions.

Video marketing is versatile and works well across a majority of industries, some including:

• Real Estate: Virtual tours, property showcases.
• E-commerce: Product demos and launch videos.
• Healthcare: Patient stories, facility tours.
• Technology & SaaS: Explainer videos and product walkthroughs.
• Tourism and hospitality: Destination promotions, hotel tours, and travel experiences to inspire bookings.
• Professional Services: Corporate brand videos to build credibility.

At Pillar Digital, we offer:

• Corporate & Events Videos: For both external and internal communication, branding or event coverage.
• Social Media Campaigns: Short videos optimized for platforms like Instagram, Facebook, and TikTok.
• Service Launch Videos: Showcase your service’s key features and benefits.
• Real Estate Video Tours: High-quality virtual property tours.
• Explainer Videos: Break down complex topics in an engaging way.

Unlike traditional video production companies, we specialize in video marketing. We focus on how the video content will resonate with your target audience, perform across different channels (YouTube, Instagram, websites), and contribute to your brand’s marketing strategy. By working with us, you not only gain access to the technical artistry of video production but also a strategic content marketing team.

The production timeline varies depending on the complexity of the project. A short-form social media video might take couple days to 2 weeks, while a corporate or real estate video may take 4-6 weeks, including pre-production, filming, and editing. We provide a detailed timeline once the project scope is confirmed.

Pricing depends on factors like video length, complexity, and equipment requirements. Smaller projects (e.g., social media campaigns) may start at CA$2,000, while larger campaigns or corporate videos can range from CA$5,000 to CA$20,000 or more. We offer custom quotes based on your needs.

Yes! We provide end-to-end video marketing services, including strategy development, distribution planning, copywriting, hashtag research and performance tracking. Our goal is to ensure your videos reach the right audience and drive measurable results.

Absolutely! We create videos optimized for platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube. We also assist with ad placements and tracking engagement to ensure the success of your campaigns.

Yes, we manage the entire production process from concept development, storyboarding, and scripting to filming, editing, and post-production. Our team ensures a seamless experience from start to finish.

We’ll walk you through everything! But generally, it helps if you can share your brand guidelines, project goals, and any creative ideas or examples you like. Our team will handle the technical and creative planning from there.

We use data analytics tools to track key performance indicators (KPIs) like:

• Views and watch time
• Engagement (likes, shares, comments)
• Click-through rates (CTR)
• Conversions or lead generation

This ensures we can optimize future campaigns and show the ROI of your investment.

Yes, we provide two rounds of revisions to ensure the final video meets your expectations. Additional revisions can be discussed if needed.

It’s simple! Contact us for a free consultation where we’ll discuss your needs and develop a custom video strategy for your business.

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