Vancouver Metropolitan Orchestra
OVERVIEW
The Vancouver Metropolitan Orchestra (VMO) sought to increase their visibility and audience engagement in the culturally diverse city of Vancouver.
Despite their exceptional performances, they faced challenges in reaching broader audiences and boosting ticket sales.
The orchestra needed a digital marketing strategy that could connect with local communities online, showcasing their musical excellence and engaging with their audience.
41
%
follower increase
169
k
target audience reach
2.5
k
link clicks
100
%
sold-out finale concert
Solution
To address the Vancouver Metropolitan Orchestra’s challenges, we developed a comprehensive digital marketing strategy focused on social media, content marketing, creative design, and cinematic production.
We created engaging content that resonated with their new target audience, significantly expanding their audience reach in the Greater Vancouver area. Our team crafted VMO’s social media campaigns featuring performance highlights, behind-the-scenes content, and artist interviews to create buzz and drive engagement before concert day.
We also focused on creative designs to enhance VMO's visual identity across all digital platforms and offline print media. Additionally, we produced high-quality cinematic videos that captured the essence of VMO’s performances, sharing these on social media and their website to attract new audience members.
This multifaceted approach significantly boosted VMO's online awareness, enhanced online brand image, increased ticket sales, and even resulted in a sold-out season-ending concert at the Chan Centre for the Performing Arts!
Solution
To address the Vancouver Metropolitan Orchestra’s challenges, we developed a comprehensive digital marketing strategy focused on social media, content marketing, creative design, and cinematic production.
We created engaging content that resonated with their new target audience, significantly expanding their audience reach in the Greater Vancouver area. Our team crafted VMO’s social media campaigns featuring performance highlights, behind-the-scenes content, and artist interviews to create buzz and drive engagement before concert day.
We also focused on creative designs to enhance VMO's visual identity across all digital platforms and offline print media. Additionally, we produced high-quality cinematic videos that captured the essence of VMO’s performances, sharing these on social media and their website to attract new audience members.
This multifaceted approach significantly boosted VMO's online awareness, enhanced online brand image, increased ticket sales, and even resulted in a sold-out season-ending concert at the Chan Centre for the Performing Arts!
